Zombies occupy Manhattan Walking Dead activations in stadium

The takeover of Dead City NYC comes months after the Stars of Severance Grand Central Station had used as a stage for the return of the AppleTV+ series-a stunt, which is one of the ingenious marketing movements for every fan broadcast.

On the one hand, Gimple recognizes how this severance activation increases the game. “Seeing stories that you love that is brought to life is enthusiastic in the best possible way – it brings some magic into the world,” he notes. “Activations become an art form in and in itself.”

For Gimple, activations are primarily “fan value estimation options”.

“We wouldn’t have been here for so long and did all of these things without the support of these incredible fans,” he said. “If you do things right, it’s about creating moments for you.”