Phoebe Gates, the daughter of Bill and Melinda Gates, steps into the spotlight

Your bedroom at home is light pink. Above her office there is a painting of a pink cassette band that she bought in a market for about 20 US dollars. Her friend hates it, she said. She has been with Arthur Donald, Paul McCartney’s grandson for almost two years. They met when she and Ms. Kianni worked with Stella McCartney, his aunt. He lives in California and tries to come to New York at the weekend. When he visits, he takes the painting off the wall. You are looking for something to replace it.

She is very online: she has almost 500,000 Instagram followers, to which she publishes photos of her activism and Black-Tie Awards with Mr. Donald, such as the Albie Awards of the Clooney Foundation for Justice, and about 242,000 Tikok followers. One of her most popular Tikke cards included a Bubble Tea showdown with her father. You have constant arguments about SMS. He likes e -mail; She doesn’t. (Now he is writing to her when he sent her an e -mail.)

However, they share an appetite on what he calls “risk”.

New to rewrite the Stanford narrative

The idea for Phia, a Portanteau of Phoebe and Sophia, began with Ms. Gates (who once believed that she could go into the health of women, the focus of her philanthropy) and Ms. Kianni (who wanted to be a lawyer for the environment) to find a pitch to get into an entrepreneur course.

First they thought of a Bluetooth smart tampon that would know what was going on with their hormones, iron levels, etc. They considered doing “the gene Z version of LinkedIn”. Then they thought about what so many women who started their own fashion labels were considered: their own experience.

Ms. Gates remembered a area dress that she had bought for $ 500 for $ 150 for the realreal and the feeling. Ms. Kianni, who is Iranian American, grew up in Washington, DC, and founded an organization of climate change, climatecardinals than she was in high school (it translates climate tour in 100 languages); She was already a committed resale buyer.

They thought there should be others like them – you know, Ms. Gates said: “Smart Girls aged 25 to 30 who want to buy like a genius and want to get the best price in one click.” They were so excited about the idea that they wanted to get out and start immediately, but their mothers entered.