McDonald’s closes the spin -off of his cosmc

new York
Cnn
–

McDonald’s pulls the spin-off of his COSMC just two years after the alien theme started.

The chain announced on Friday that it will close all five locations next month. Cosmcs, named after a little-known Alien McDonald’s character, was opened in 2023 as a response to rapidly growing coffee and beverage chains such as Dutch Bros., Scooters and Swig, which have become popular with Z-Z-consumers.

The COSMC menu consisted of sweet drinks and light snacks. The company hoped that customers would visit during their afternoon slump. A spin -off was started because the managers were of the opinion that the customizable drinks would put too much burden on McDonald’s employees, but fewer people adapted their drinks than the company thought.

The times have opened up since: McDonald’s recently reported its second quarter as a result of the decline in sales in a row when the customers withdrew their expenses with economic uncertainty. This probably prompted McDonald’s leadership to concentrate on the determination of his core product instead.

McDonald’s said in an explanation that Cosmc’s was created because the chain “had the right to win in the rapidly growing drinking room” and enabled him to “influence new, brave flavors and various technologies and processes for the existing McDonald experience for customers and crew”.

Although the locations of the COSMC will disappear, some of the menu elements are not. During his win this month, CEO Chris Kempczinski said that the chain tested new customizable drinks that Cosmcs inspired with some franchisees later this year.

The locations of COSMC – four in Texas and one in Illinois – will be completed at the end of June at the end of June with their independent app and loyalty program, the company said.