Zombies occupy Manhattan Walking Dead activations in stadium

The first rule to survive an urban zombie apocalypse is to be improved on the upper floors of a skyscraper. But here is the second rule: zombies do not follow any rules.

On Tuesday, Adweek was on hand to see hikers running … um, go As part of a New York takeover, which was orchestrated by the large brains in AMC Networks, spreading at the top of the Empire State Building. The multi -day campaign leads to the premiere of the second season of The Walking Dead: Dead City on May 4th at 9 p.m.

One of several spin-offs that can rise from the ashes of The Walking Dead Motherhip series to his great reward-changes the city, the fan favorites Jeffrey Dean Morgan, Lauren Conrad and Lucille are known to as Manhattan.

But before these annoying hikers appeared on the Empire State, the occupation of the show and the current franchise mastermind Scott M. Gimple took photos against the background of a living, breathing big Apple photos.

And the Empire State Building was not her only stop. Before the hikers drove across the high house all night, which Tom Hanks and Meg Ryan kept up, the hikers stood at a penn-transmitter popup bagel town and then on a visit to the landmark, Radio City Music Hall and Citi Field included the match between the Mets and the Arizona Diamondbacks.

“It’s more than exciting,” says Gimple Adweek about Tuesday. “I grew up in New Jersey and stepped through the city as a child, and there were things that I remembered all my life.”