close
close
Mixue Ice Cream & Tea is officially the world’s largest fast food chain

Sure, there are more than 32,000 Starbucks locations in 80 countries, around 38,000 McDonald’s locations in more than 100 countries and more than 42,000 U -tracks worldwide. But there is a Fast food chain that has more locations than any other -and when they come from the USA, they have probably never heard of it.

At the beginning of March, a large part of the western world was presented to mix ice and tea (extremely Mee-Schawway), a fast-food chain based in China, which can also be found in large parts of Asia and Australia. Thanks to its initial public offer (IPO) Wall Street Journal Says contributed to collecting more than 400 million US dollars. The share closed by 43% compared to the IPO, which increased the evaluation to more than 10 billion US dollars. You need to know the following about the company that causes a sensation in the Fast -Food game for a sensation.

There are a ridiculous number of mixing ice cream and teaorties

After Wall Street JournalMixue ice cream and tea ended with 45,000 shops in 2025, which means that it has doubled its locations in the past three years. As Reuters stated, most of his shops are operated by franchisees, similar to McDonald’s (about 80% of the locations of McDonalds are franchisee). The company was founded in 1997 by Zhang Hongchao and his younger brother Zhang Hongfu as a simple and small ice store in Zhengzhou, province of Henan. Now the two brothers have a combined net asset of 8.1 billion US dollars, Business Insider reported.

It serves incredible special drinks at reasonable prices

The source of the chain’s significant income can be attributed to an uncomplicated menu with milk tea, fruit drinks, ice cream and coffee. As Business Insider notes, the menu offers are generally very economical, whereby the cheapest article das signature King Cone Ice Cream $ ($ 1.50 SGD) is. Conversely, the most costly article is the cheeseberry drink, which is available for 3 US dollars (4 US dollars) in retail.

Accordingly Fast company, One of the most popular menu items at Mixue Ice Cream and Tea is the Super Boba Sundae, which includes vanilla ice cream, sweet caramel or brown sugar syrup and boba topping as well as the brown sugar bubbles and the black lemon tea. It is this diversity and this value, say analysts that make it so attractive for customers and in turn for investors.

The mascot is widely loved

The store may be best known for its large offers, but his mascot comes to a second. The mascot “Snow King” is a snowman that is decorated with a crown. As Quick company Describes him, he is “pleasant round, carries a red cloak and holds an ice cream cone on a stick like a scepter”. It has become the final symbol of business, is brought to life on social media and associated with fans in real life.

Mixing could soon expand to the USA and Europe

CNBC reported that the chain could soon expand to Europe and possibly even to the United States. Investor Longdley Zephirin, director and analyst at the Zephirin group, told CNBC that investors “warm up again on the Bubble tea market”, and added that the successful IPO shows how “hungry” investors for brands are like these brands.

Leave a Reply

Your email address will not be published. Required fields are marked *